How to Grow your Business
1) Measure and Analyze- Hit the books! Get a good snapshot of where you are and where you would like to be this time next year.
2) Create a plan on getting to the next level.
· What do you need to change to succeed?
· Cost cutting measures
· Hire new staff
· Training, training & more training!
· Set the expectations and make staff accountable
· YOU set the tone for the staff- Positive Reinforcement
· Consider customer surveys to understand how your customers really see you
· Revisit plan and make adjustments to your recipe for growth
3) Improve Technology
· Purchase up-to-date computers
· Improve your phone system
· Create Social Network pages (i.e., MySpace, Facebook, Twitter etc.)
· Search Engine Optimization- Google yourself and see how you rank. Are you searchable on the internet?
· Create an intranet for your staff (procedure manuals, HR forms, company handbook etc.)
4) Create a Happy Workforce/ A happy work environment is a productive one!
· Hire happy, positive, charismatic, creative, energetic people!
· Get rid of dead weight!
· Add fun to the workplace!
5) Know your Product and Service
· Never stop learning!
· What is your competitor doing?
· Who is your customer?
· Is your product/merchandise appealing?
· Improve your sales presentation
· Improve your service- Are your staff members friendly or hum-drum?
· Sell your product on the web or create a catalog.
